It all started during the pandemic lockdown. As a longtime gamer, I was used to marathon sessions—but the real challenge wasn’t in the game. It was the aching shoulders, stiff neck, and constant discomfort from sitting for hours. One day, I grabbed my wife’s nursing pillow, just to see if it might help. It was soft and flexible, and for a moment, it made a difference.

But it still wasn’t quite right.

Nothing out there truly supported the body in the way that people with seated hobbies—like gaming, knitting, or crocheting—really needed. So I called up my longtime friend and fellow gamer, Hilal, and shared the idea. Together, we started designing a pillow that would actually work. That’s how Valari was born.

Today, we serve digital warriors and creative artisans alike. Our commitment to the crafting community led us to create Crafteaze—a brand dedicated for crafters by Valari.

Whether you're conquering virtual worlds or mastering complex stitches, we believe your passion shouldn't come with pain. We've helped thousands reclaim their hobbies and push their limits—because when comfort meets creativity, magic happens.